How to Optimize ROI within a Content Marketing Strategy
Interview 14 Highlights
Despite the measuring tools available today, there is still a lack of understanding by the general business public about how to effectively use those tools, strategies and tactics to measure content marketing ROI. Setting goals and measurement tactics in place at the beginning of a strategy is the way to avoid “content marketing fatigue.” In this way, goals and measurements are aligned, so data and metrics collected around the reach, exposure and social signals generated from your content can now be translated into actual ROI.
Key Take Aways
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Interview 14 Assets
How to Optimize ROI Within a Content Marketing Strategy
The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that […]
How to Optimize ROI Within a Content Marketing Strategy
Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest
Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re […]
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