How to Optimize ROI within a Content Marketing Strategy

Interview 14 Highlights

August 16, 2013 – The hot topic in content marketing circles today is how to measure real ROI. Quantifiable elements such as website traffic, information downloads, and sales are easy to track. The challenge is how to measure the results of a company’s social media presence. What monetary value do engagements and customer interaction bring to the bottom line? Russell Sparkman shares with Martin van der Roest of the Examiner: “It’s not just how the marketing dollar contributed to the sale, but it’s how [content] contributed to all the critical touch points along that journey.”

Despite the measuring tools available today, there is still a lack of understanding by the general business public about how to effectively use those tools, strategies and tactics to measure content marketing ROI. Setting goals and measurement tactics in place at the beginning of a strategy is the way to avoid “content marketing fatigue.” In this way, goals and measurements are aligned, so data and metrics collected around the reach, exposure and social signals generated from your content can now be translated into actual ROI.

Key Take Aways

  • Defining goals and aligning useful measurements create a roadmap for ROI
  • Content fuels the buyer journey, contributing to ROI
  • The hot topic is learning ways to measure ROI within a content marketing strategy
  • Social media activity increases engagement, expands digital finger print and strengthens ROI

Listen Now

Interview 14 Assets

  • How to Optimize ROI Within a Content Marketing Strategy

How to Optimize ROI Within a Content Marketing Strategy

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that […]

  • How to Optimize ROI Within a Content Marketing Strategy

How to Optimize ROI Within a Content Marketing Strategy

  • August 17th, 2013

Interview #14 Transcript – August 16, 2013
Participants: Russell Sparkman and Martin van der Roest

Martin van der Roest: HI, I am Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us today. We’re […]

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