High Value Content Fuels an Effective Content Marketing Strategy

Interview 15 Highlights

August 23, 2013 – Creating high value content to enhance a buyer’s journey is central to an effective content marketing strategy. Perceived value in content and presentation results from knowing your audiences and addressing their specific needs and issues in ways that engage, inform and entertain. Lee Traupel of Linked Media Group stresses the importance of high value content coupled with a solid content marketing strategy: “We are telling clients today that the new SEO is certainly quality content that’s going to be shared across the social web.”

Great storytelling is still the focus of content creation. Fundamental to those stories is reaching each of your target audiences and giving them some perceived value while striking an emotional cord that inspires sharing your content. Additionally, incorporating SEO factors for search and brand awareness is critical to elevating your brand in the minds of your customers, establishing you as an industry thought leader, and expanding your content’s social reach to help meet your established business goals.

Key Take Aways

  • Great content without strategy won’t accomplish your goals
  • The new SEO is content marketing
  • “Perceived value” of the user is really critical and always a moving target

Listen Now

Interview 15 Assets

  • Fueling a Content Marketing Strategy with High Value Content

Fueling a Content Marketing Strategy with High Value Content

  • September 5th, 2013

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated […]

  • High Value Content Fuels an Effective Content Marketing Strategy

High Value Content Fuels an Effective Content Marketing Strategy

  • August 27th, 2013

Interview #15 Transcript – August 23, 2013
Participants: Lee Traupel and Martin van der Roest

Martin van der Roest: Welcome! I’m Martin van der Roest, your host of the Content Marketing Examiner interview series. Today we welcome Lee Traupel of Linked […]

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