Good Content Has (Almost) Nothing to do With What You Sell

Interview 17 Highlights

September 5, 2013 – Martin van der Roest of the Examiner and Barry Feldman of FeldmanCreative.com focus on the importance of knowing your audiences in order to create truly engaging content. Along with the conventional methods, Barry suggests observing them “in the wild,” through social media listening, monitoring website activity, and studying customers’ search habits to develop a more intimate knowledge.

Because content marketing is not about you or your company, it’s about your customers. It doesn’t matter what you sell, you can still create memorable content that’s valuable, relevant and that strikes an emotional cord. Great content that connects with your audiences will ensure that you’ll not be forgotten or fall victim to this alarming statistic: “96% of first time visitors to company websites won’t return.”

Key Take Aways

  • You either get remembered or you’re forgotten, there’s nothing in between
  • Content marketing is not about you or your company, it’s about your customers
  • 96% of first time visitors to company websites won’t return

Listen Now

Interview 17 Assets

  • What You Sell Does Not Drive Content Creation

What You Sell Does Not Drive Content Creation

  • September 18th, 2013

Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, […]

  • Good Content Has (Almost) Nothing to do With What You Sell

Good Content Has (Almost) Nothing to do With What You Sell

  • September 10th, 2013

Interview #17 Transcript – September 5, 2013
Participants: Barry Feldman and Martin van der Roest

Martin van der Roest: Welcome! This is Martin van der Roest, the managing editor of the Content Marketing Examiner. Thank you for joining us. We’re jumping […]

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