Content Marketing: Optimizing Content Production for Maximum Success

Interview 19 Highlights

October 4, 2013 – For successful content marketing, having a writer or blogger with a verified Google+ authorship profile provides added value to your content. Along with their expertise, they bring credibility, existing relationships, industry authority and a wide social network of their own to promote the content they create for you. That is a key part of the strategy for creating high value content shared with the Examiner’s publisher, Martin van der Roest, by Nicole Munoz of Start Ranking Now.

SEO is an important element of content, and the recent Google Hummingbird update affirms the need for content that gets to the heart of the problems users are looking to solve, and presenting that content in a way that matches the way they search. It goes back to, “It’s not about you; it’s about your customers,” and Hummingbird enables its search engine to provide answers to queries that don’t necessarily have simple answers by focusing on context rather than just keywords. Nicole says, “If we can create content based upon exactly the problems they are looking to solve, then that content is going to show up higher in the search engines.”

Key Take Aways

  • Every piece of content should have a goal: What is next step I want them to take?
  • Established, authoritative bloggers/writers are best out-source content creation partners
  • C-level executives need to understand and commit to the initiative and participate in the planning
  • Get started, do something, take action; you’ll learn as you go

Listen Now

Interview 19 Assets

  • Optimizing Content Production for Maximum Content Marketing Success

Optimizing Content Production for Maximum Content Marketing Success

  • October 12th, 2013

“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating […]

  • Content Marketing: Optimizing Content Production for Maximum Success

Content Marketing: Optimizing Content Production for Maximum Success

  • October 11th, 2013

Interview #19 Transcript – October 4, 2013
Participants: Nicole Munoz and Martin van der Roest

Martin van der Roest: Hi, I’m Martin van der Roest, publisher of the Content Marketing Examiner where we continue to pursue definition and clarity for best practices […]

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