Content Marketing Goals for Non-Profit Organizations

Meet the Experts

Interview 3 Highlights

April 3, 2013 – Can a non-profit organization benefit from content marketing? Are the goals of a non-profit so very different from the goals of a for-profit business or do both follow the same content marketing lifecycle steps to success? One of the greatest goals for non-profits is awareness—simply getting people to know everything a non-profit does, and then successfully telling their story to their target audience online and through social media. Martin van der Roest of the Content Marketing Examiner takes a look at non-profits and content marketing strategies with two industry experts: Greg Jordan of Greg Jordan Design, and JD Lasica of SocialMedia.biz and SocialBrite.org.

The challenge of creating compelling content that tells the whole story of a non-profit’s mission can be met by using input from everyone affiliated with the organization. This includes getting perspectives from all phases of the organization’s mission and outreach: the people helped, volunteers, permanent staff members, donors and the organization’s founders. Determining goals and establishing KPIs (key performance indicators) will facilitate measuring the effectiveness of a content marketing strategy as you track those metrics that align with your goals: increased website traffic, more volunteers, expanded community services, higher donations, etc. ROI is being realized as you incrementally get closer to meeting your goals.

Key Take Aways

  • Content marketing needs to align with the business goals
  • One important goal for non-profits is public awareness
  • If you’re not telling your story, you’re not going to succeed
  • Determine your goals and set metrics to track ROI

Listen Now

Interview 3 Assets

Content Marketing Goals for Non-Profit Organizations

  • April 15th, 2013

Content marketing goals for non-profits can, in some instances, be different from a for-profit business. One important goal for non-profits is building awareness, simply getting people to know all that they do. Getting their message out and telling their […]

Content Marketing Goals for Non-Profit Organizations

  • April 5th, 2013

Interview #3 Transcript – April 3, 2013
Participants: Greg Jordan, JD Lasica and Martin van der Roest

Martin van der Roest: To set the stage, we’re looking at Goals as the first of seven steps. Considering that goals for non-profits might […]

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