SEO & Content Marketing

Interview 4 Highlights

April 10, 2013 – Search Engine Optimization (SEO) is critical for any content marketing strategy. Any business can benefit from higher search rankings and increased website traffic. A successful SEO strategy consists of research and planning, website level SEO, off-page SEO and user behavior. Martin van der Roest of the Examiner is joined by SEO expert, Steve Wiideman, to drill down into each of these key areas and show how content marketing completely supports SEO efforts.

Steve confirms that audience needs are your primary source of content. “Build content that gives solutions to what your customers are asking or seeking. SEO is not rocket science any more. You don’t have to try to manipulate search engines. Show the world [through content] that you’re an authority and be active with what you’re doing online.” Additional factors for favorable SEO that embrace the total user experience include website design and navigational ease, low bounce rate and speed of delivery across multiple devices. Measuring true ROI involves tracking all activity, whether or not there is a discernible dollar value. New subscribers, number of comments/shares, emails submitted, information downloads and webinar signups can be tracked to help determine if a particular initiative, piece of content or campaign had a positive effect by increasing search for your brand, resulting in more leads and sales.

Key Take Aways

  • As long as there’s a search, you can benefit from SEO
  • Your audience’s needs are your leading source of content
  • Use keywords that are recognized and searched by your target audience
  • Create a baseline to track metrics to prove ROI

Listen Now

Interview 4 Assets

  • SEO & Content Marketing

SEO & Content Marketing

SEO – Who/ How/ Why

Almost any business can reap the benefits of an SEO initiative. Steve Wiideman, SEO director, expert and trainer mentioned the simplicity of SEO and who could gain value from an SEO effort. “If there’s a […]

SEO & Content Marketing

  • April 13th, 2013

Interview #4 Transcript – April 10, 2013
Participants: Steve Wiideman and Martin van der Roest

Martin van der Roest: How did you get started in SEO?

Steve Wiideman: It was sort of by accident. I was doing web design for a number […]

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