Content Marketing and Editorial Calendars

Meet the Experts

Interview 6 Highlights

May 21, 2013 – The editorial calendar is a necessary element in any successful content marketing strategy. The calendar is the tactical framework that guides all facets of production, as well as maintaining an adherence to stated goals and purposes. Nate Dame of SEOPerks.com and Jon Wuebben of Content Launch share their best practices for using editorial calendars with Martin van der Roest of the Examiner.

As a starting point, Nate recommends using an “identity document” to address the questions of who are you speaking to and what is your unique message to this target audience? This document unifies the entire content process as every piece of content comes back to that purpose statement, with relevant topics, titles, keywords, destination channels, and publication dates mapped out in the content calendar. Jon advocates keeping the calendar simple so everyone involved will understand the process. Setting up an editorial calendar in Excel gives maximum flexibility to accommodate every element of content creation and production that a company wants to track. Creating enough great content is the challenge of any content marketing strategy and by using an editorial calendar, content is plotted out months in advance so it’s not this big beast you have to tackle every month.

Key Take Aways

  • An editorial calendar is a planning tool to coordinate and organize content production
  • An “identity document” can facilitate formulating a content marketing strategy
  • Create content around customers’ frequently asked questions
  • You’re not creating a new story you’re just telling your story a bit more consistently

Listen Now

Interview 6 Assets

  • Content Marketing and Editorial Calendars

Content Marketing and Editorial Calendars

What is an Editorial Calendar?

Within a content marketing strategy, the editorial calendar is the tactical framework that guides the planning, coordination and production of the content needed not only for today, but for the coming week, next six months, […]

Content Marketing and Editorial Calendars

  • May 30th, 2013

Interview #6 Transcript – May 21, 2013
Participants: Jon Wuebben, Nate Dame, and Martin van der Roest

Martin van der Roest: Thank you guys for joining us. We’ve got Nate Dame and Jon Wuebben on this call, both in […]

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