Content Marketing, Editorial Calendars and Consistency

Interview 9 Highlights

June 14, 2013 — A necessary tool for managing a content marketing strategy is the editorial calendar. This is where you develop exactly what you’ll be doing throughout a specified period of time. Just like a publisher, you’ll map out content ideas, destination production schedules, identify content creators, and set publication dates for several months or a year in advance. Martin van der Roest of the Examiner talks with Rich Tehrani about the importance of a consistent online presence and how an editorial calendar keeps a content marketing strategy on track.

Consistency involves more than just posting fresh content on a regular basis. While that is crucial, other aspects of consistency are built into the editorial calendar: communication in different media types, verified authors, strategic key words for SEO, multiple social media channel destinations, and defined target audiences with relevant content topics assigned to them. Per Rich, “Once you’ve established how important [content marketing] is, you need to make sure that everyone within your organization realizes that this is an endeavor that needs to continue, no matter what. You need to have the assets to keep up [with established goals].”

Key Take Aways

  • The editorial calendar is the primary vehicle to plan the production of content
  • There is a content war taking place and you will win with the most and best content
  • Consistent communication with your audience/s is where the growth potential lies
  • Position yourself as a thought leader, because marketing through education has, and always will, continue to work

Listen Now

Interview 9 Assets

  • Content Marketing, Editorial Calendars and Consistency

Content Marketing, Editorial Calendars and Consistency

  • June 20th, 2013

“A content war is taking place, and you will win the war with customer-focused content delivered consistently in various formats, by various authors and to a wide range of online destinations.”
-Rich Tehrani
Organizations that excel in their market space tend […]

Content Marketing, Editorial Calendars and Consistency

  • June 20th, 2013

Interview #9 Transcript – June 14, 2013
Participants: Rich Tehrani and Martin van der Roest

Martin van der Roest: Welcome to the Content Marketing Examiner where we explore the content marketing lifecycle together with industry experts and practitioners. I’m Martin van […]

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