CMX is dedicated to providing original materials focused around the idea of a seven-step content marketing lifecycle. By partnering with industry experts who are willing to share their hands-on expertise, CMX brings you content marketing emerging best practices, insider tactics, strategies and proven processes that contribute to a successful content marketing strategy.
- October 17, 2013 – Interview 20 – Content Marketing Strategic Planning For Nonprofits
- October 4, 2013 – Interview 19 – Content Marketing: Optimizing Content Production for Maximum Success
- September 11, 2013 – Interview 18 – Optimizing Content Creation for Generational Marketing
- September 5, 2012 – Interview 17 – Good Content Has (Almost) Nothing to do With What You Sell
Recent Blog Posts
2013 is now history and 2014 spreads out before us as an enticing blank canvas. Most of us have taken stock of 2013 and decided we need to see some changes in 2014. We make New Year’s Resolutions– some […]
Social media is becoming more and more integrated with content marketing as the realization dawns that social media is the illuminator of your content marketing efforts. “It’s the fuel to set your content on fire.” –Jay Baer
Great content with […]
Marketing has been around forever.
Over the years the semantics have changed, but buying, selling and meeting customer needs is nothing new. Strategies and methods have continued to evolve over the years, with advances being made by marketing pioneers who […]
The terms social media marketing and content marketing are often used interchangeably, but are they really the same thing? If they’re not, how are they different, and what are the similarities that cause the confusion? Content Marketing Examiner consulted […]
What is Content Marketing? This continues to be a hot topic in marketing circles today. Using Wikipedia’s definition as a springboard, the Content Marketing Examiner interviewed three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix […]
Recent Podcast Episodes
A content marketing strategy for a non-profit organization is not a segment of their overall marketing; it is all their branding, all their marketing and all of their social media. Claire Axelrad of Clairification.com shares with Martin van der […]
A crucial part of any content marketing strategy is optimizing content for maximum effectiveness. Every piece of content should be targeted to a specific market segment and have the goal of driving the user to the next step: commenting, […]
Content Marketing across the generations needs to recognize that Boomers and Generations X, Y and Z each have distinctive characteristics requiring customized marketing tactics. Generational considerations are part of intimately knowing your target audiences which, according to David Erickson […]
“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of your social media.” – […]
“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating […]
Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?
An often […]