Media Library

The mission of the Content Marketing Examiner’s media library is to provide a collection of relevant media resources to help companies better understand and navigate the content marketing landscape. Our resources take the form of videos, blogs, podcasts, white papers and more.

CMX is dedicated to providing original materials focused around the idea of a seven-step content marketing lifecycle. By partnering with industry experts who are willing to share their hands-on expertise, CMX brings you content marketing emerging best practices, insider tactics, strategies and proven processes that contribute to a successful content marketing strategy.

Recent Interviews

content-marketing-interviews

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Recent Blog Posts

  • Ignite Your Content Marketing with Social Media Fuel

Ignite Your Content Marketing with Social Media Fuel

  • December 26th, 2013

Social media is becoming more and more integrated with content marketing as the realization dawns that social media is the illuminator of your content marketing efforts. “It’s the fuel to set your content on fire.” –Jay Baer

Great content with […]

  • Marketing Smarty Pants Who Changed “Business as Usual”

Marketing Smarty Pants Who Changed “Business as Usual”

  • December 17th, 2013

Marketing has been around forever.

Over the years the semantics have changed, but buying, selling and meeting customer needs is nothing new. Strategies and methods have continued to evolve over the years, with advances being made by marketing pioneers who […]

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Recent Videos

  • Three Legs of Content Marketing

Three Legs of Content Marketing

  • May 2nd, 2013

The terms social media marketing and content marketing are often used interchangeably, but are they really the same thing? If they’re not, how are they different, and what are the similarities that cause the confusion? Content Marketing Examiner consulted […]

  • Exploring Content Marketing

Exploring Content Marketing

  • April 12th, 2013

What is Content Marketing? This continues to be a hot topic in marketing circles today. Using Wikipedia’s definition as a springboard, the Content Marketing Examiner interviewed three industry experts, Russell Sparkman of FusionSpark Media, Tom Treanor of Right Mix […]

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Recent Podcast Episodes

  • Content Marketing: Stategic Planning for Nonprofits – Podcast

Content Marketing: Stategic Planning for Nonprofits – Podcast

  • November 4th, 2013

A content marketing strategy for a non-profit organization is not a segment of their overall marketing; it is all their branding, all their marketing and all of their social media. Claire Axelrad of Clairification.com shares with Martin van der […]

  • Content Creation for Generational Marketing – Podcast

Content Creation for Generational Marketing – Podcast

  • September 23rd, 2013

Content Marketing across the generations needs to recognize that Boomers and Generations X, Y and Z each have distinctive characteristics requiring customized marketing tactics. Generational considerations are part of intimately knowing your target audiences which, according to David Erickson […]

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Recent Summaries

  • Nonprofits Benefit From Strategic Content Marketing Planning

Nonprofits Benefit From Strategic Content Marketing Planning

  • November 4th, 2013

“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of your social media.” – […]

  • Optimizing Content Production for Maximum Content Marketing Success

Optimizing Content Production for Maximum Content Marketing Success

  • October 12th, 2013

“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating […]

  • Generational Marketing for Optimizing Your Content Creation

Generational Marketing for Optimizing Your Content Creation

  • September 23rd, 2013

Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?

An often […]

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