It’s true. Any piece of content can lose its luster if it’s fraught with typos, misspellings or grammatical errors.

15 Grammar Goofs, an infographic by Copyblogger’s Brian Clark, addresses 15 grammatical errors that occur in writing more often than any of us would like to admit. Although presented in a light-hearted manner, they can seriously affect the value of your copy.

  • Your / You’re
  • It’s / Its
  • There / Their / They’re
  • Affect / Effect
  • Then / Than
  • Loose / Lose
  • Me / Myself / I
  • The dreaded apostrophe
  • Could of / Would of / Should of
  • Complement / Compliment
  • Fewer / Less
  • Historic / Historical
  • Principal / Principle
  • Literally
  • The Dangling Participle

How often have you reread an old post or blog you’ve written and cringed as some overlooked error jumped out at you?

Good, clean copy is important to ensure credibility, keep your readers engaged and get your message across. Your marketing content is not the place for poor grammar or incorrect punctuation. You want to appear professional and knowledgeable in both subject and execution whenever you post content. Accuracy is important. (You only want to look silly when that’s your intended goal, not when your content shows up in a blog about dumbest copywriting mistakes.)

15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more content marketing tips from Copyblogger.

Post this fun and memorable infographic where it’s handy for reference and you’ll not fall prey to these errors in your writing. (Of course, that still leaves who/whom, insure/ensure, nor/or—and my favorite—to/too/two.)

Tackle your content production as you would any big project—one piece at a time.
Step 4 - Produce - Content Marketing Lifecycle

  • Knowing the types of content you will NOT produce is just as important as knowing what you will produce.
  • If your target audience isn’t active on a particular social media or content destination, do you really need to be producing content for that platform?
  • All content you create & publish should have information about how to reach you.

 

Join the Conversation:

  • Do you regularly check your website/blog content for perfection in grammar and spelling?
  • Do you have any system or trick to help you remember specific words that bug you?
  • What is the funniest misuse of grammar that you’ve come across in the blogsphere?

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