Content Marketing across the generations needs to recognize that Boomers and Generations X, Y and Z each have distinctive characteristics requiring customized marketing tactics. Generational considerations are part of intimately knowing your target audiences which, according to David Erickson of e-Strategy Internet, is crucial to creating content for maximum impact. Using “cultural cues” can create immediate emotional connection with your audience, as long as the cue is directed to the right generation, eliciting the desired response.