In a perfect world, every time you post some content, your target audience and customers would respond. Dialogue and relationship building would be a 24/7 engagement party.

Not very realistic, is it?

Posting at optimum times for maximum engagement can be a challenge for media managers and businesses. You actually can maximize your content marketing strategy by posting at the best times for reaching your target audience if you take the time to do these three things.

Know your business

Be sure your content reflects who you are and what you have to offer. Don’t be a mystery that people have to solve–make sure your content lets your present and potential customers know exactly what you can do for them, the benefits of doing business with you, and why you are the best choice they can make.

Every piece of content you post should be the absolute best you can produce so people will want to consume it and share it with their own networks.

Know your audience

When and where are your customers online? What types of content do they noticeably engage with and enjoy: blogs, video, podcasts, Tweets, Facebook posts? Keep your audience interested with fresh and varied content.

Do you have a large contingent of midnight shoppers or readers who go online while the rest of the world sleeps? Use that to your benefit, post new information specific to that audience when you know they’re online. You probably have more than one target audience, and content should be tailored to fit each niche.

By tracking website traffic and other metrics (Google Analytics is great for this), you’ll be able to see when and where you have the most engagement and optimize those times to reach out with new content, offers, contests and more.

Know you social networks

“By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.” – Bitly

It is true that each social network has its own culture and behavior patterns, and each requires different types of content. Make sure you match the appropriate type of content to the right network. What works on LinkedIn, a professional network, would probably not work well on Facebook.

While not everyone agrees that there are best times to post to the different social media platforms, the following infographic covers the most popular sites and generally accepted “best times” to post to them.

  • Facebook –1 pm to 4 pm, Monday thru Thursday, with Wednesday at 3:00 pm peak time to post
  • Twitter –1 pm to 3 pm, Monday thru Thursday; nothing after 8 pm in general, or after 3 pm on Friday
  • Pinterest –weekday evenings and weekends; specifically 2 pm to 4 pm, and 8 pm to 1 am on weekdays, with Saturday morning the peak time to post
  • LinkedIn – focus on posting before and after business hours, 7 am to 9 am and 5pm to 6 pm, Tuesday thru Thursday–take into consideration time zone differences as well
  • Google+ – 9 am to 11 am, workdays, traffic peaks during work hours, fades after 5 pm

Use this as a guide only, do your own research and see what gets the best result for your business.

Best Times to Share Social Media Updates

Join the Conversation:

  • Which social networks seem to create the most successful engagements with your audience?
  • Have you created a customer persona to identify your target audience/s?
  • What time triggers the most engagement for your posts?