4 11, 2013

Nonprofits Benefit From Strategic Content Marketing Planning

By |November 4th, 2013|Interview 20, Strategy, Strategy Summaries, Summaries|0 Comments|

“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of your social media.” – Claire Axelrad,
Content Marketing is the Whole Enchilada

With content marketing, the goal is to create […]

12 10, 2013

Optimizing Content Production for Maximum Content Marketing Success

By |October 12th, 2013|Interview 19, Produce, Produce Summaries, Summaries|0 Comments|

“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz
High quality content is at the heart of any content marketing initiative. Without content, you have nothing. Sharing, re-tweeting and curating (credibility by association) all involve the consumption of relevant, sharable content. Creating that valuable, high […]

23 09, 2013

Generational Marketing for Optimizing Your Content Creation

By |September 23rd, 2013|Interview 18, Produce, Produce Summaries, Summaries|0 Comments|

Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an optimum response?

An often overlooked aspect of an audience persona is the generational component. Is your target audience Boomers, […]

19 09, 2013

A Content Marketing Strategy is Essential to Meeting Goals

By |September 19th, 2013|Interview 16, Strategy, Strategy Summaries, Summaries|0 Comments|

“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.”

Not exactly what you’d expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals […]

19 09, 2013

Content Strategy Drives Value for Content Marketing

By |September 19th, 2013|Engage, Engage Summaries, Interview 13, Strategy, Strategy Summaries, Summaries|0 Comments|

All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first having a defined strategy, without a clear plan for what they’re going to do with their content.

Combining content strategy […]

18 09, 2013

What You Sell Does Not Drive Content Creation

By |September 18th, 2013|Engage, Engage Summaries, Interview 17, Produce, Produce Summaries, Summaries|0 Comments|

Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a content creator and you’re simply dull, nobody gets engaged.”

It’s difficult to argue with such blatant truth. Nobody wants to admit to […]

5 09, 2013

Fueling a Content Marketing Strategy with High Value Content

By |September 5th, 2013|Interview 15, Strategy, Strategy Summaries, Summaries|0 Comments|

Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative to meet its potential. Great content without an orchestrated strategy won’t accomplish your goals, neither will a brilliantly planned strategy devoid of quality content […]

22 08, 2013

How to Optimize ROI Within a Content Marketing Strategy

By |August 22nd, 2013|Interview 14, Measure, Measure Summaries, Strategy, Strategy Summaries, Summaries|1 Comment|

The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing or continuing the strategy is directly dependent on metrics that prove how content marketing has impacted the company’s bottom line. If it’s not evident that […]

30 07, 2013

Converging Content Marketing and Social Media Marketing

By |July 30th, 2013|Content Marketing Lifecycle, Content Marketing Lifecycle Summaries, Engage, Engage Summaries, Interview 12, Publish, Publish Summaries, Strategy, Strategy Summaries, Summaries|0 Comments|

Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan, requiring them to refine their activities to prevent “random acts of marketing.”

Content Marketing Strategy and Social Media for Businesses

There are currently a lot […]

12 07, 2013

Content Marketing and Return on Investment

By |July 12th, 2013|Interview 11, Measure, Measure Summaries, Summaries|0 Comments|

“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out that my sales tripled when I started looking to help the other person rather than talking them into buying what […]